The Big Pivot

by Ara T. Howard

'Pivoting' is rarely a good thing in software, regardless of how people try to spin it to their investors. It is generally made up of one part 'we fucked up' and one part 'try something fast before we drop it!'

Fortunately we're our own investors at DOJO4 so we don't need to spin anything. We just needed to pivot.

I don't like telling stories in order, and you've got things to do, so let me cut right to the chase:

  • DOJO4 is pivoting away from being nothing but a software agency.
  • DOJO4 is focusing all it's energy on delivering technology to purpose-driven companies.
  • DOJO4 has made partnerships that enable it to bring development horsepower, & financial horsepower, to bear on said selected purpose-driven companies.

To our current customers, whom we value so much, please know that, we are continuing to support our current, excellent, crop of DOJO4 customers indefinitely; we take our all of our commitments seriously, especially those we've made to you, who've supported us these past 5 years. If you'd like to get involved or discuss this with us, please just let us know and we can discuss it further.

For those of you who want to be part of our next bumper crop of technically elegant, world-saving, profit-making ventures, step up to the plate, partner with us in changing the world 42 million bytes at a time.

Jesse has already begun discussions with some of the most exciting purpose driven companies, and impactful investors, in Colorado, but we'll be reaching out to more of you internationally over the next three months in a campaign designed to produce a single result: to bring the best technologists, together with the best investors, into the service of the passionate social entrepreneurs that are already dedicating their lives to solving the world's many endemic problems.

For those of you that want to know more, please give our home page, mission and about page a scan. We'd

And if you'd like to start talking to us about this, please drop by or get in touch any time.