Problem Solving for Big Data and Multilingual Functions in Greenpeace's Chrome Extension
In Dojo4’s own research to promote and pursue renewable energy usage within the tech industry, we discovered Greenpeace’s groundbreaking reporting and monitoring of the world’s digital carbon emissions through their global Click Clean campaign.
We made contact just as Greenpeace was poised to launch a beta version of their Click Clean Chrome browser extension, and were super psyched to partner with them to consolidate a well-designed, robust database on the back-end of their extension, and solve some complex issues related to its functioning globally and multilingually.
Beyond showing you which of your favorite sites are helping to build a green internet—and which ones remain terrible polluters—the Click Clean Campaign is part of a powerful movement to increase consumer demand for green energy use. There is no doubt that Greenpeace’s seasoned advocacy work on this issue has helped to drive the increasing cascade of tech companies making net-zero carbon commitments.
What difference will it make? A decade ago in 2011, Greenpeace estimated that global energy use for data/computing was equivalent to that of the 6th largest country in the world. The explosion of mobile device usage and transition to streaming video and remote data storage has increased that usage exponentially. So, by today's numbers, if we got the digital industry to go 100% renewable, it would be kind of like a nation the size of the United States to getting off fossil fuels entirely. So, ya, kind of a big deal.
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